By applying the R.E.A.L. framework to packaging design, material selection, and logistics, Lenovo has reduced material use, increased renewable and recycled content, and helped support customers' own ...
The Pentawards has released its annual report unveiling the top packaging design trends set to take over 2025. With cultural shifts, changing consumer habits and an increased focus on environmentalism ...
Global packaging regulations are undergoing a broad reset as governments move to tighten rules on sustainability claims, ...
Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...
New capability anchors AI-generated artwork to production-accurate dielines, eliminating the gap between concept and print.
The Army’s premier training for military packaging has a new home. The Army Sustainment Command Packaging, Storage, and Containerization Center (PSCC), located on-post at Tobyhanna Army Depot, has ...
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Why packaging design makes us fall in love
From whiskey bottles steeped in local history to FMCG packs designed for sustainability and convenience, packaging has become a silent storyteller and brand ambassador. Today’s consumers expect it to ...
For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...
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