Outgoing Apple CEO Tim Cook has named the botched 2012 launch of Apple Maps as his "first really big mistake" in the role, ...

For its 50th anniversary celebration, Apple invited The Wall Street Journal's Ben Cohen to Apple Park to meet up with Apple CEO Tim Cook. Cohen and Cook took a look at rare archival materials from the ...

Apple is getting a new CEO. Under Tim Cook's leadership, the company has launched game-changing products and some notable ...

Apple launched three new Macs last week: MacBook Neo, M5 MacBook Air, and MacBook Pro with M5 Pro and M5 Max. And CEO Tim Cook says the launch set a new record among first-time Mac buyers. New Mac ...

Gurman reports Apple will introduce at least five products spanning hardware, software, and chips. A new low-cost MacBook is widely expected, with the March 4 invitation itself hinting at the device’s ...

A new report from Bloomberg adds fresh details to Tim Cook’s town hall at the Steve Jobs Theater, following Monday’s CEO ...

Tim Cook has posted to X a tantalizingly brief message about the start of March, saying that at long last, there will be multiple products debuting. Ever since selected people were sent invitations to ...

From augmented reality to Apple's role in health, Tim Cook had grand visions for the company. Some came true, while others ...

Tim Cook's Legacy: Turning Apple's Tech Chic Gadgets Into Status Symbols ...