Pick up the receiver. No coins needed. On the other end of the line: a stranger from a completely different generation, ready ...

Often, it feels like humans are one bunch of totally unpredictable beings. So finding out the answers to questions about our behavior requires some serious measures. Would we go mad if we read too ...

What happens when a tech millionaire spends two decades trying to control how we behave online? For Millennials — it mostly worked. For Gen-X and Gen-Z? Not so much. They see the game. They’re not ...

EXCLUSIVE: Social experiments have been all the rage over the last few years from The Circle and Love Is Blind through to The Traitors. The latter, which airs on Peacock in the U.S., has led to a ...

Bluesky is adding a dislike button as a way to signal the kind of posts you don't want to see in your Discover feed. The experiment is part of several new ideas Bluesky is exploring to a improve ...

Of all the evolutionary and cultural shifts in fatherhood, some of the most interesting social experiments have been conducted in Denmark, Norway, and Sweden. In a recent book chapter, Linda Haas and ...

You never know what you’re gonna encounter in a HomeGoods store… And a woman named Gracie got quite a surprise! She took to TikTok to show viewers the unusual item she encountered during a shopping ...

The 2026 FIFA World Cup is still months away from landing in North America, but one company is already showing the global camaraderie that should be expected across the United States for the game of ...

I never paid much attention to YouTube persona Nikocado Avocado because his content did not appeal to me. I thought he seemed performative rather than entertaining. However, his new “social experiment ...