Problem/solution commercials work, IF they’re structured properly. They won’t work if the problem doesn’t seem real. The order in which we build our spot is important. Remember, you’re speaking to an ...

Let me begin by addressing your underlying question as to whether what you and I are proposing is part of the cure or the disease. The belief that the most promising way to tackle poverty requires ...

The problem-solution paradigm has become a cornerstone of patentability in Europe. Drafters interested in protection in Europe by direct filing or via PCT consequently need to cultivate a flexible ...

Consider someone who’s perfectly content with their office chair. It’s not ergonomic, it doesn’t have lumbar support, but it works. Then, during a meeting or a visit to a friend’s office, they sit in ...

Forbes contributors publish independent expert analyses and insights. Luis E. Romero is an entrepreneur, author and speaker. Reality is, by design, the aggregate result of everything that happens, ...

Have you ever seen a product or service and thought to yourself, “What in the world?!? Who would want that?!?” I have. Mostly those websites offering to take care of your pets after the apocalypse, or ...