“Let’s add this feature into the system. It will help us create a new habit when our customers make purchases.” This request was made by a product owner during the usual sprint. For some, this won’t ...

The word “gamification” has become a buzzword in recent years. But actually, the idea of making software as easy and enjoyable to use as a video game has a lot of merit – and it's one that's becoming ...

There was a time when being a fan just meant turning up to the gig. Buying the album, queuing for tickets, maybe wearing the ...

Lots of people get confused by the term "gamification." The "game" part of the dictionary-recognized word can be considered somewhat of a misnomer. Many associate gamification with gaming (the kind ...

Discover strategies to maximize gamification’s impact in training, boosting engagement, motivation, and knowledge retention ...

Explore how gamification in classrooms engages students but may overshadow actual learning, revealing potential pitfalls and ...

If your employees aren’t picking up new skills as quickly and as thoroughly as you’d like, it may be time to have them play — or at least feel like they’re playing. More companies are integrating ...

A video game designer takes a hard look at how gamification has spread from video games to many aspects of our daily lives. October 14, 2022 The following is an excerpt from You’ve Been Played: How ...

Manuj Dhariwal and Shruti Dhariwal, a pair of Ph.D. candidates at MIT’s Lifelong Kindergarten research group, say it all started with a single piece of feedback: “Just make learning fun.” Scrawled ...

Boosting cardholder spend is at the core of every card issuer's strategy. It's simple – the more a cardholder uses their card with healthy spending habits, the better it is for the issuer.