As PPC account managers, we’ve always had to do a lot of reporting to keep our stakeholders informed. Now with the continued rise in automation, reporting has taken on new importance as one of the key ...

Here’s an unexpected bonus to close out our (now) four-part series on AdWords Scripts. If you are still having trouble seeing the practical value in scripts, this post just may sway you. Frederick ...

Repetitive tasks can take up an inordinate amount of time and energy for in-house PPC managers and drain the profits of an agency. One of the best ways to deal with these is to start automating these ...

Bing Ads Scripts are released in beta. The long-anticipated beta release of Bing Ads Scripts has arrived. On Wednesday, Bing Ads announced Bing Ads Scripts are rolling out to all accounts. Why it ...

Around 9% of today's most popular websites deployed or are deploying anti-adblock scripts in an effort to maintain advertising revenues and fight off the rise in the adoption of ad-blocking extensions ...